2008 Woodie Awards
La Voz ad offensive to women
Issue date: 10/23/06 Section: Letters to the editor
Monday, October 23, 2006
Be yourself! Love yourself! How can we do that if we see images of unrealistic, scantily clad women befit for the cover of Playboy or Penthouse on the back of our school newspaper? I am talking about the ad for the Pierre Silber Store on the back page of the Oct. 9 issue of La Voz.
The ad must be effective since they now have two stores open. The ad is demeaning to women and suggests Halloween is an occasion to wear next to nothing in public.
Additionally, the ad promotes the idea that looking anorexic is appealing. Some women may feel they must go on some crash diet just to be like the women in the advertisement. This is counter-productive to those of us trying to build our self-esteem.
I debated whether to stir up more publicity than this ad already has. But then I thought about all the women who have eating disorders. This ad just perpetuates false body ideals. Excess dieting can really kill you.
Oh, and I'd love to see the faces of moms and dads as their daughter flaunts out of the house with one of those costumes on.
If you really wanted attention, you definitely caught my eyes. If you wanted to decrease the debris resulting from students tossing their copies of La Voz somewhere on campus, you've just solved your problem. No doubt, the men on campus will pick this newspaper up.
Hey, some might even slide it into the plastic sleeve of their front binder. They are only showing school spirit.
La Voz may have received a large advertising fee for this ad, but the content of any ad and the product it is promoting should be evaluated before blindly accepting payment. Would you have published an ad from a cigarette company?
- Mikako Nomura
Be yourself! Love yourself! How can we do that if we see images of unrealistic, scantily clad women befit for the cover of Playboy or Penthouse on the back of our school newspaper? I am talking about the ad for the Pierre Silber Store on the back page of the Oct. 9 issue of La Voz.
The ad must be effective since they now have two stores open. The ad is demeaning to women and suggests Halloween is an occasion to wear next to nothing in public.
Additionally, the ad promotes the idea that looking anorexic is appealing. Some women may feel they must go on some crash diet just to be like the women in the advertisement. This is counter-productive to those of us trying to build our self-esteem.
I debated whether to stir up more publicity than this ad already has. But then I thought about all the women who have eating disorders. This ad just perpetuates false body ideals. Excess dieting can really kill you.
Oh, and I'd love to see the faces of moms and dads as their daughter flaunts out of the house with one of those costumes on.
If you really wanted attention, you definitely caught my eyes. If you wanted to decrease the debris resulting from students tossing their copies of La Voz somewhere on campus, you've just solved your problem. No doubt, the men on campus will pick this newspaper up.
Hey, some might even slide it into the plastic sleeve of their front binder. They are only showing school spirit.
La Voz may have received a large advertising fee for this ad, but the content of any ad and the product it is promoting should be evaluated before blindly accepting payment. Would you have published an ad from a cigarette company?
- Mikako Nomura
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